What drives brand extension authenticity?
A) The extension is cheaper than parent
B) The extension is more expensive than the parent
C) The extension grows sales
D) The extension sustains the brand's essence
Correct Answer:
Verified
Q9: What are the benefits of line extension?
A)
Q10: Brand extensions are dangerous because they can
Q11: Brand extensions are dangerous because they can
Q12: What does cognitive fit refer to?
A) Whether
Q13: What does brand extension authenticity refer to?
A)
Q15: Fighter brands are used to achieve what
Q16: What is an important objective for a
Q17: You work for a luxury fashion brand.
Q18: As a luxury fashion brand manager, you
Q19: When co-brands work, they have which of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents