What are the benefits of line extension?
A) Increase sales
B) Lower risk of failure
C) Could expand brand meaning
D) All of these
Correct Answer:
Verified
Q4: A supermarket wants to offer banking services.
Q5: Why do organizations extend their brands?
A) To
Q6: What are the dangers of a line
Q7: What are the dangers of category extension?
A)
Q8: What are the benefits of category extension?
A)
Q10: Brand extensions are dangerous because they can
Q11: Brand extensions are dangerous because they can
Q12: What does cognitive fit refer to?
A) Whether
Q13: What does brand extension authenticity refer to?
A)
Q14: What drives brand extension authenticity?
A) The extension
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