Today, most products are in the ________ of the life cycle, and most marketing managers must cope with the problems and challenges of this stage.
A) introduction stage
B) growth stage
C) maturity stage
D) pre-pioneering stage
E) decline stage

Question

Quizplus · Accepted Answer

The majority of products are in the maturity stage of the product life cycle, where sales growth slows and competition becomes more intense. Marketing managers must address challenges such as maximizing profits, maintaining market share, differentiating from competitors, and finding new market segments to target. The other stages mentioned are less common for most products, with the introduction stage being reserved for new products and the growth stage being a period of rapid sales growth. The decline stage is characterized by a decrease in sales, and the pre-pioneering stage refers to a product concept that does not yet exist in the market.

Today, Most Products Are in the ________ of the Life