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All of the Following Strategies Have Been Suggested as Proper

Question 58

Multiple Choice

All of the following strategies have been suggested as proper for sustaining rapid market growth during the growth stage of the product life cycle. Which of these strategies can also involve improved product styling?


A) increases its distribution coverage
B) improves product quality and adds new product features
C) shifts from product-awareness advertising to product-preference advertising
D) enters into new market segments
E) lowers prices to attract the next layer of price-sensitive buyers

Correct Answer:

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