The maturity stage of the product life cycle can be divided into three distinct phases. If the absolute level of sales starts to decline and customers begin switching to other products, the marketing manager will most likely find that the product is in the ________ phase of the maturity stage.
A) stable
B) growth
C) decaying maturity
D) competitive vulnerability
E) abandonment

Question

Quizplus · Accepted Answer

The decaying maturity phase is characterized by declining sales and customers switching to other products. It is the phase where the product is losing market share and losing out to competitors. This is the last phase before the product reaches the end of its life cycle and is eventually abandoned. The stable phase is when sales remain constant, while the growth phase is characterized by an increase in sales. Competitive vulnerability is not a phase in the product life cycle.

The Maturity Stage of the Product Life Cycle Can Be