During which of the following stages of the product life cycle (PLC) would we expect a marketing manager to pursue a marketing objective of maximizing market share?
A) maturity
B) introduction
C) growth
D) pre-pioneering
E) decline

Question

Quizplus · Accepted Answer

The objective of maximizing market share is typically pursued during the growth stage of the product life cycle (PLC), when the product is gaining acceptance among consumers and sales are increasing at a rapid rate. At this stage, companies often focus on capturing as much market share as possible to establish their position in the market and gain a competitive advantage over their rivals. Once the market reaches maturity, the focus may shift to maintaining market share or finding new ways to differentiate the product to stay ahead of competitors.

During Which of the Following Stages of the Product Life