Which of the following common product life-cycle patterns would be characterized as being one where sales grow rapidly when the product is first introduced and then fall to a "petrified" level that is sustained by late adopters buying the product for the first time and early adopters replacing the product?
A) scalloped pattern
B) cycle-recycle pattern
C) reverse-cycle pattern
D) inverse-cycle pattern
E) growth-slump-maturity pattern

Question

Quizplus · Accepted Answer

The growth-slump-maturity pattern describes a product life cycle where sales initially surge, then decline, and finally stabilize at a sustained level. This pattern fits the description of rapid initial growth followed by a reduction to a stable level of sales maintained by new and replacing customers.

Which of the Following Common Product Life-Cycle Patterns Would Be