According to the general bell-shaped curve used to illustrate the product life cycle, which of the following stages is generally seen when the sales curve is at its peak?
A) maturity
B) growth
C) abandonment
D) decline
E) introduction

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is generally represented by the peak of the sales curve, indicating the highest level of sales before the product begins to decline in popularity and sales.

According to the General Bell-Shaped Curve Used to Illustrate the Product