Which of the following product lifecycle stages is characterized as being one where a rapid climb in sales occurs, new product features are introduced by new competitors, and distribution is expanded?
A) growth
B) maturity
C) pre-pioneering
D) introduction
E) saturation

Question

Quizplus · Accepted Answer

The growth stage is characterized by a rapid climb in sales, the introduction of new product features by new competitors, and an expansion in distribution as the product gains popularity. During this stage, the product reaches a wider audience and becomes more profitable. In contrast, the introduction stage is characterized by low sales, limited distribution, and high marketing and development costs. The pre-pioneering and saturation stages are not commonly recognized as official product lifecycle stages. The maturity stage is characterized by a slowdown in sales growth and increased competition, which may lead to price wars and decreased profitability.

Which of the Following Product Lifecycle Stages Is Characterized as Being