The pioneer advantage does not always ensure success in the marketplace. Which of the following is a reason for a market pioneer to be overtaken by later entrants?
A) technological leadership
B) improperly positioned
C) aimed at the middle of the market
D) higher rates of repeat purchase
E) established the attributes the product class should possess

Question

Quizplus · Accepted Answer

A market pioneer can be overtaken by later entrants if it is improperly positioned, as this can lead to a failure to meet consumer needs effectively, allowing competitors to capture market share with better positioning.

The Pioneer Advantage Does Not Always Ensure Success in the Marketplace