The term "relative advantage" describes the degree to which the innovation appears superior to existing products in the marketplace.
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Q84: An innovation is any good, service, or
Q85: When we talk about "early adopters" for
Q86: A company can add new products through
Q87: Critical path scheduling calls for developing a
Q88: High investment high-risk products, where the chance
Q90: The job of translating target customer requirements
Q91: The term "personal influence" is the effect
Q92: The second characteristic that affects the adoption
Q93: Differences in individual readiness to try new
Q94: The amount of market testing may be
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