Canon sells its fax machines to consumers, business, and government markets. As a result it finds that a ________ is desirable because the market manager supervises several market-development managers and market specialists.

Question

Quizplus · Accepted Answer

A market-management organization is a structure that has a market manager who supervises market-development managers and market specialists. This type of organization is best suited for a company like Canon that has multiple markets with varying needs, such as consumers, businesses, and governments. This structure allows for better coordination and communication across markets, ensuring that each market is receiving the appropriate resources and attention.

Canon Sells Its Fax Machines to Consumers, Business, and Government