You are the brand/product manager for a line of cake mixes. One of your tasks is to prepare a long-range strategy for the product. Other tasks assigned to you would include
A) working with an advertising agency to develop an advertising campaign.
B) manage a category rather than specific products.
C) deal with individual customers.
D) supervise several market managers.
E) developing corporate and cause-related strategies.
Correct Answer:
Verified
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