________ is when the marketing activity is organized to meet the needs of distinct customer groups rather than being focused on marketing functions, regions, or products.
A) Customer-management organization
B) Product-centred organization
C) Market-centred organization
D) Brand-centred organization
E) Brand asset organization
Correct Answer:
Verified
Q19: A company selling in a national market
Q20: Several companies are new adding _ to
Q21: When customers fall into different user groups
Q22: Modern marketing departments may be organized in
Q23: A national sales manager supervises four regional
Q25: Companies that produce many products flowing into
Q26: You are the brand/product manager for a
Q27: Product and brand management is sometimes characterized
Q28: A fourth alternative available to a company
Q29: In a _, companies can organize themselves
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