In a ________, companies can organize themselves to understand and deal with individual customers rather than with the mass market or even market segments.

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A customer-management organization emphasizes the importance of building relationships with individual customers and tailoring marketing efforts to meet their specific needs and preferences. This approach contrasts with a market-centred organization, which focuses on broader market segments, or a product-centred organization, which prioritizes the development and sale of specific products or services. A brand-asset organization and brand-centred organization both center on building and managing the brand as a primary organizational objective, rather than focusing on individual customers.

In a ________, Companies Can Organize Themselves to Understand and Deal