A fourth alternative available to a company that uses a product-management organization is to introduce ________ in which a company focuses on product ________ to manage its brands.

Question

Quizplus · Accepted Answer

Category management focuses on product categories as the primary unit of analysis for managing and merchandising products, rather than focusing solely on individual brands or products. This approach allows companies to optimize their product assortments, pricing, promotions, and shelf placement by looking at the performance of entire categories.

A Fourth Alternative Available to a Company That Uses a Product-Management