Product and brand management is sometimes characterized as a ________ system.

Question

Quizplus · Accepted Answer

Product and brand management is often characterized as a hub-and-spoke system, where the product or brand is at the center (the hub) and various departments or functions (such as marketing, sales, product development, and customer service) are the spokes connecting to the hub. This model emphasizes the central role of the product or brand in coordinating the activities of different parts of the organization.

Product and Brand Management Is Sometimes Characterized as a ________