A target who is not very interested in your advocacy topic may employ __________ thinking, whereas a target who is invested in the issue will employ ___________ thinking.

Question

Quizplus · Accepted Answer

A target not interested in the topic is likely to use heuristic thinking, which involves mental shortcuts and superficial processing. In contrast, a target invested in the issue will use systematic thinking, which involves deeper, more analytical processing.

A Target Who Is Not Very Interested in Your Advocacy