Ethan has a testimonial from a highly respected customer that counters the rumor Ethan's company doesn't have a strong research and development department. With which of the following types of objection handling methods is Ethan most likely to use the testimonial?
A) Indirect denial
B) Questioning
C) Translation
D) Compensation
E) Reverse Contention Method (RCM)

Question

Quizplus · Accepted Answer

Ethan is using indirect denial by providing a testimonial to counter the rumor, subtly refuting the objection without directly confronting it.

Ethan Has a Testimonial from a Highly Respected Customer That