Of the options below, cable and _____ are the two transmission media that now provide an almost endless variety of programming and specialinterest channels, defining the potential for market segmentation.
A) satellite
B) telephone
C) Internet
D) broadcast
Correct Answer:
Verified
Q2: Direct response advertisers utilize television for which
Q3: Direct response marketers need to be mindful
Q4: The "reach" of a local TV station
Q5: As noted in the text, like empty
Q6: Gross rating points are a combination of
Q7: The number of people exposed to vehicles
Q8: Which of the following most accurately explains
Q9: Infomercials can best be characterized as:
A)always paid
Q10: The average radio listener "tunes in regularly
Q11: An arrangement under which the radio station
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