Cognitive dissonance theory suggests that if the perceiver performs a specific behaviour that is incongruent with their attitude, the perceiver will feel some discomfort and, as a last resort to remove this, will be motivated to ______.

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Cognitive dissonance theory posits that when individuals perform actions that are inconsistent with their beliefs, they experience discomfort. To alleviate this discomfort, they are motivated to adjust their attitudes to align with their actions, rather than changing the behavior or simply forgetting the incident.

Cognitive Dissonance Theory Suggests That If the Perceiver Performs a Specific