Attitude change via the peripheral route may be more effective if the source of the attitude is ______.

Name: Attitude change via the peripheral route may be more effective if the source of the attitude is ______.
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Question

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Attitude change via the peripheral route is often more effective if the source of the message is attractive, as attractiveness can serve as a peripheral cue that influences acceptance of the message without deep processing of the content.

Attitude Change Via the Peripheral Route May Be More Effective