There are two models of how persuasion changes attitudes. Both of these are dual process models and suggest that the central route is taken when ______.

Question

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The central route to persuasion, as described in dual process models like the Elaboration Likelihood Model (ELM) and the Heuristic-Systematic Model (HSM), is taken when individuals are motivated and able to think deeply about the content of a message. This involves careful consideration and elaboration of the message's arguments.

There Are Two Models of How Persuasion Changes Attitudes