The credibility of the source may influence how persuasive a message is. For example, you may be ______ likely to buy a social psychology textbook that a ______ has told you about.

Question

Quizplus · Accepted Answer

The credibility of a source, such as a lecturer who is likely to be knowledgeable about the subject matter, can make a message more persuasive, hence you may be more likely to buy a textbook recommended by them.

The Credibility of the Source May Influence How Persuasive a Message