Whether dissonance occurs or NOT following a behaviour that is incongruent with an attitude that the perceiver holds is affected by ______.

Question

Quizplus · Accepted Answer

Dissonance occurs when there is a conflict between attitudes, beliefs, or behaviors. Justification, choice, and investment all affect whether dissonance occurs following a behavior that is incongruent with an attitude, as they influence the degree of conflict perceived and the motivation to resolve it.

Whether Dissonance Occurs or NOT Following a Behaviour That Is