A manager who consistently gives verbal praise when employees meet their sales quotas, and does not give verbal praise when employees do not meet their quotas, is following which behavior modification principle?
A) Principle of contingent reinforcement.
B) Principle of immediate reinforcement.
C) Principle of reinforcement size.
D) Principle of reinforcement deprivation.

Question

Quizplus · Accepted Answer

The manager is applying the principle of contingent reinforcement by providing praise (a positive reinforcement) only when the specific condition of meeting sales quotas is met. This means the reinforcement (praise) is contingent upon a specific behavior (meeting quotas).

A Manager Who Consistently Gives Verbal Praise When Employees Meet