Raibo Electric Inc.owns and operates a number of different businesses ranging from fast moving consumer goods to automobiles.As part of its strategy, it adds a wide variety of products to their already existing product lines.This is primarily an example of a _____ strategy.
A) diversification
B) business
C) functional
D) cost leadership
E) differentiation

Question

Quizplus · Accepted Answer

Raibo Electric Inc. is employing diversification strategy by adding a wide variety of products in different businesses. Diversification strategy involves entering new markets and adding new products or services to existing ones.