Adam spends money he doesn't have on a designer outfit to reward himself for hard work is an example of the consumer buyer behavior trend of:
A) health emphasis
B) cocooning
C) active, busy lifestyles
D) pleasure pursuits

Question

Quizplus · Accepted Answer

Adam's behavior of indulging in a designer outfit to reward himself for hard work aligns with the consumer buyer behavior trend of pleasure pursuits, where consumers buy products that bring them pleasure and enjoyment even if it means going beyond their means.

Adam Spends Money He Doesn't Have on a Designer Outfit