A straight rebuy purchase decision occurs:
A) when the firm has previously chosen a vendor and intends to place a reorder
B) when a company is dissatisfied with their current vendor and want to consider new options
C) when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor
D) at the end of a contractual relationship and the company wants to evaluate competitive bids

Question

Quizplus · Accepted Answer

A straight rebuy purchase decision occurs when a firm has previously selected a vendor and intends to place a reorder without any significant changes to the purchase criteria. It is a routine purchase decision where the buyer knows who to buy from and the buying process is relatively simple and straight forward.

A Straight Rebuy Purchase Decision Occurs