Individuals with high levels of cognitive involvement will display all of the following characteristics except:
A) want more information prior to making a decision.
B) ask more questions during the purchase process.
C) spend less time deliberating prior to making a decision.
D) want clear message arguments.

Question

Quizplus · Accepted Answer

Individuals with high levels of cognitive involvement are more likely to spend more time deliberating and analyzing information before making a decision, not less time. Therefore, option C is the incorrect statement. Options A, B, and D are all characteristics of individuals with high levels of cognitive involvement.

Individuals with High Levels of Cognitive Involvement Will Display All