Two of the factors that affect members of the buying center are individual factors and ________ factors.
A) perceptual
B) ideological
C) psychological
D) organizational

Question

Quizplus · Accepted Answer

The individual factors refer to personal characteristics such as age, income, education, etc. whereas organizational factors refer to the specific characteristics of the organization such as structure, culture, policies, etc. Therefore, option D is the best choice as it is the most fitting option.

Two of the Factors That Affect Members of the Buying