The level of motivation displayed by a member of a buying center depends on:
A) how well the individual's goals match the organization's goals
B) how well the individual's goals match his or her career goals
C) the tendency to overanalyze things
D) the level of power the individual has in the buying center as well as in the company itself

Question

Quizplus · Accepted Answer

The level of motivation displayed by a member of a buying center is likely to be higher if their personal goals align with the overall goals of the organization. When there is alignment between individual and organizational goals, the individual is more likely to be motivated to contribute to the buying center's success.

The Level of Motivation Displayed by a Member of a Buying