Julian,the owner of a small company asks his secretary to call some of the local office supply stores and locate two that would offer a good deal on a new copy machine.In performing this task,the secretary is assuming which roles within the buying center?
A) user and gatekeeper
B) user and buyer
C) user, decider, and influencer
D) buyer and gatekeeper

Question

Quizplus · Accepted Answer

The secretary is acting as a user because she is the one who will be using the copy machine. She is also acting as a gatekeeper because she is the one who is responsible for contacting the office supply stores and gathering information about their deals.

Julian,the Owner of a Small Company Asks His Secretary to Call