To optimize permission marketing, firms must grant customers empowerment, which means customers:
A) have power to choose why they want grant permission
B) have control over when and what material is sent to them
C) control when they opt-in and when they opt-out of the program
D) believe they have power throughout the entire relationship, not just at the beginning

Question

Quizplus · Accepted Answer

The Answer of To optimize permission marketing, firms must grant customers empowerment, which means customers:
A) have power to choose why they want grant permission
B) have control over when and what material is sent to them
C) control when they opt-in and when they opt-out of the program
D) believe they have power throughout the entire relationship, not just at the beginning

To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which