When sport consumers begin the process of problem and desire recognition, gathering information and identifying and evaluating alternatives, what process are they engaged in?
A) Consumer decision-making process
B) Purchase intention process
C) Sport consumer process
D) The sport management system

Question

Quizplus · Accepted Answer

The process described is the consumer decision-making process, which is a key aspect of studying sport consumers' behavior. This process includes problem and desire recognition, information gathering, and evaluation of alternatives prior to making a purchase decision.

When Sport Consumers Begin the Process of Problem and Desire