You Are Marketing Manager for a Company That Packages and Markets

You are marketing manager for a company that packages and markets vacations to exotic locations. You use a variety of media to promote these trips, including upscale magazines, infomercials, and direct mail. One of your primary objectives regarding these efforts is to make sure the efforts are integrated. This is because

A) integrated programs work more effectively than programs that are not integrated.
B) it's easier to measure the results of integrated programs.
C) integrated programs substantially reduce the cost of communicating with audiences.
D) integrated programs reduce the need to tailor specific messages to specific audiences.