In terms of ethnic marketing, the majority of African-Americans want which of the following marketed specifically to them?
A) Clothing
B) Consumer-packaged goods
C) Health and beauty products
D) Entertainment services

Question

Quizplus · Accepted Answer

According to research, the majority of African-Americans prefer health and beauty products marketed specifically to them. This is because African-American hair and skin have different needs compared to other ethnic groups, and there is a demand for products that cater to those needs. Clothing, consumer-packaged goods, and entertainment services also have a market among African-Americans, but health and beauty products are the top choice.

In Terms of Ethnic Marketing, the Majority of African-Americans Want