Geodemographics combines demographic information, geographical information and ________ information.
A) psychographic
B) generational
C) global marketing
D) benefit segmentation

Question

Quizplus · Accepted Answer

Geodemographics combines data on demographics such as age, gender, income with information on geography such as postal codes, census tracts, and block groups, and psychographic information such as consumer behavior, lifestyle, and values. This information is used to create a profile of the population of a particular region and help businesses and marketers understand the characteristics of the area and target their products and services accordingly. Generational information, global marketing, and benefit segmentation are not directly relevant to geodemographics.

Geodemographics Combines Demographic Information, Geographical Information and ________ Information