Attitudes, interests, and opinions are reflected in ________ segments.
A) demographic market
B) geographic market
C) psychographic market
D) product differentiation

Question

Quizplus · Accepted Answer

Psychographic market segments are based on attitudes, interests, and opinions of the target market. Demographic market segments are based on demographic characteristics such as age, gender, income, and education. Geographic market segments are based on geographic characteristics such as location, climate, and population density. Product differentiation is a marketing strategy that emphasizes the differences between products in order to make them more appealing to customers.

Attitudes, Interests, and Opinions Are Reflected in ________ Segments