A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is called ________ segmentation.
A) demographic
B) psychographic
C) benefit
D) usage

Question

Quizplus · Accepted Answer

Benefit segmentation identifies and categorizes customers based on the benefits they seek from a product rather than demographic or psychographic characteristics. This helps marketers tailor their marketing mix to each segment's specific needs and preferences. Usage segmentation, on the other hand, categorizes customers based on how often they use a product or service.

A Market Segmentation Approach That Focuses on the Benefits of a Product