A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using ________ segmentation.
A) demographic
B) psychographic
C) benefit
D) usage

Question

Quizplus · Accepted Answer

A firm that uses a database containing consumer purchasing histories to create market segments is using usage segmentation. This type of segmentation divides customers based on the frequency and patterns of their product usage or purchase behavior.

A Firm That Has a Database Containing Consumer Purchasing Histories