In terms of buzz marketing, the ideal situation occurs when:
A) consumers who truly like a brand tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) a company creates a blog about a brand and invites consumers to participate.
D) company or agency employees posing as customers of the company, telling others about the brand.

Question

Quizplus · Accepted Answer

The ideal situation for buzz marketing is when consumers who genuinely like a brand tell others about it. This type of organic, word-of-mouth marketing is more likely to generate positive buzz and authentic recommendations. Sponsored or paid influencers, employee posing as customers, or created blogs may be effective in some cases, but they may come across as insincere or less trustworthy to some consumers.

In Terms of Buzz Marketing, the Ideal Situation Occurs When