The development of marketing has been characterized by some as comprising four main periods of development. One of these periods includes the sales period of 1920s-1950s where the focus was on personal selling, supported by research and advertising.

Question

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The statement is true, the sales period of marketing did take place between the 1920s and 1950s with a focus on personal selling, research, and advertising to persuade consumers to buy products.

The Development of Marketing Has Been Characterized by Some as Comprising