Organizations during the ________ period believe that they exist not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
A) production
B) sales
C) marketing
D) societal

Question

Quizplus · Accepted Answer

The description given suggests a societal marketing orientation, which is concerned not only with customer satisfaction and organizational goals, but also with the long-term well-being of society as a whole. The production, sales, and traditional marketing orientations were more focused on short-term profits and production efficiency.

Organizations During the ________ Period Believe That They Exist Not