From the 1970s onwards came the development of the idea of marketing as an exchange process. This refers to marketing as:
A) A two-way process.
B) Developing relationships between parties in the supply chain.
C) Both economic and social exchanges.
D) All of the options above are correct.

Question

Quizplus · Accepted Answer

The development of marketing as an exchange process includes all of the options above. Marketing is seen as a two-way process where both the customer and the company benefit from the exchange. It also involves developing relationships between parties in the supply chain, such as between the manufacturer and the retailer. Additionally, marketing involves both economic exchanges, such as buying and selling products, and social exchanges, such as building trust and creating a positive brand image.

From the 1970s Onwards Came the Development of the Idea