Originally, when identifying the responsibilities of a marketing manager, early theories in the 1950s-1960s saw a marketing manager as a 'mixer of ingredients' of a marketing recipe that comprised about 12 ingredients.

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This statement is true according to early theories from the 1950s-1960s, where a marketing manager was seen as a 'mixer of ingredients' of a marketing recipe consisting of about 12 ingredients.

Originally, When Identifying the Responsibilities of a Marketing Manager, Early