An organization that has a market orientation does not:
A) Integrate all the activities of the firm to satisfy customer wants.
B) Focus on consumer needs and wants.
C) Differentiate a firm's products from its competitor's products.
D) Fuel sales growth through the application of aggressive sales techniques.

Question

Quizplus · Accepted Answer

A market orientation is characterized by a focus on consumer needs and wants, and the integration of all activities of the firm to satisfy those needs and wants. Differentiation from competitors is also an important aspect of a market orientation. However, the use of aggressive sales techniques is not a defining characteristic of a market orientation, as this approach may not always align with the needs and wants of the consumer.

An Organization That Has a Market Orientation Does Not