More recently, there has been a realization that marketing needed to shift beyond a goods-based paradigm towards a ___________.
A) service-dominant logic
B) servicescape
C) servitization
D) service pull

Question

Quizplus · Accepted Answer

A service-dominant logic shifts the perspective of marketing from selling goods to providing value through services. It emphasizes the co-creation of value between the customer and the provider, rather than the sale of a product. The other options, while related to services, do not encompass the full shift towards a service-dominant logic.

More Recently, There Has Been a Realization That Marketing Needed