Kotler (2003) explains that there are two ways to strengthen customer retention. Which of the following is one those ways?
A) Lowering switching barriers
B) Keeping the same customer satisfaction level
C) Customer reality management
D) Delivering ever-increasing levels of customer satisfaction
Correct Answer:
Verified
Q25: The analysis of consumer databases to look
Q26: The key issue with CRM is that
Q27: Companies that are building databases to focus
Q28: What is the best strategy in terms
Q29: What does BDAI stand for?
A) Big data
Q30: Bell (2002) argues that it is no
Q31: Which is not an important step in
Q32: What is customer empowerment?
A) Affirming the covenant
B)
Q34: Loyalty schemes can reasonably be expected to
Q35: Which of following are NOT the benefits
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