What is the best strategy in terms of data collection?

Question

Quizplus · Accepted Answer

Combining transaction data with human data provides a more holistic understanding of customers' behavior and preferences. Raw data alone may not provide insights into the why behind customer actions, and relying solely on asking customers for information can lead to bias or incomplete data. Collecting data for the sake of data is also not effective as it can result in irrelevant or misleading information. The evidence from interviews of personnel from 24 leaders in customer relationship management found that the 'best' companies went out of their way to combine both transaction data with human data (Davenport, Harris, and Kohli, 2001).

What Is the Best Strategy in Terms of Data Collection